xAD Press Coverage

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• Compete, Ground Truth partner for screen identification capability

  BizReport.com, May 10, 2011

  

  Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights into consumer behavior as they engage from PC or mobile devices; this is the first dual screen analytics offering.

• xAD Expands Executive Team

  Mobile Marketing Magazine, May 9, 2011

  

  Local mobile ad network xAD has announced two new hires, as the company expands its executive team. Babak Dehnad is joining as vice president of global human resources, while Steve McCarthy is the firm's new chief financial officer.

• xAD: 2 Billion Served (Ads, That Is)

  BIA Kelsey, May 5, 2011

  

  xAD is becoming quite the contender in the emerging crop of mobile local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers and advertisers to place ads that have local relevance and targeting parameters.

• Local Mobile Ad Network xAD Hits 2 Billion Ads Served, Hires CFO

  Tech Crunch, May 5, 2011

  

  Local mobile advertising network xAD has hit an important milestone today—2 billion ads served. After serving one billion ads in the first 18 months since launch, xAD doubled this in the past 4 months, serving another one billion ads since January. The company is also bringing on a new CFO.

• xAD: Over 2 Billion Ads Served, Not Far from Google

  Screenwerk, May 5, 2011

  

  Local-mobile search network xAD put out a release about the hiring of a new CFO.

• xAD Announces Acquisition of Top 5 Local Mobile Web Property go2 Media

  Wireless Developer Network, March 9, 2011

  

  Today local mobile advertising network, xAD, announced it had purchased the direct-to-consumer business as well as the mobile web properties, brands and search sites of mobile media company, go2 Media. With this acquisition, xAD will gain the consumer-facing content and traffic of go2 Media, expanding its reach to millions of new users. According to Ground Truth, go2 Media is one of the top five mobile web guides, classifieds and local directories destinations in the U.S.

• xAD Acquires Top 5 Local Mobile Web Property go2 Media

  Yahoo News, March 9, 2011

  xAD expands its base of local mobile content and advertising by adding 3 million new monthly visitors to its network of mobile consumers

• xAD and go2 combine local search and mobile advertising

  GoMo News, March 9, 2011

  

  Today sees the coming together of two companies that GoMo News has monitored for some time. Local search expert go2 Media has just been acquired by local mobile advertising service xAD – the major result of which will be the placement of xAD ads across all of go2 Media’s mobile network partners.

• FirstNews Briefs for March 8, 2011

  Wireless Week, March 8, 2011

  

  News Briefs

• Local Mobile Ad Network xAD Buys Mobile Search And Ad Assets Of Go2 Media

  , March 8, 2011

  Local mobile advertising network xAD has acquired the remaining assets of Go2 Media. These assets include Go2 Media’s direct-to-consumer business as well as the mobile web properties, brands and search sites of the company.

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