xAD Media Center

Company Overview

xAD is the leading mobile local search advertising network connecting more advertisers to consumers across mobile web, applications and devices. xAD already profitable and growing 20% per month powers more independent mobile directory, mapping, and navigation applications than anyone. xAD specializes in performance-based high-value click, call, and check-in advertisements optimized for the mobile experience that not only provides value to the advertiser but also to the consumer. Partners benefit from xAD’s proprietary LocalAdXchange that identifies who, what, and where the end-user is and serves the most relevant and valuable advertising from a network of more than 1 million local and national advertisers.

Visit xAD on the web at http://www.xad.com

Recent Coverage

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• Compete, Ground Truth partner for screen identification capability

  BizReport.com, May 10, 2011

  

  Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights into consumer behavior as they engage from PC or mobile devices; this is the first dual screen analytics offering.

• xAD Expands Executive Team

  Mobile Marketing Magazine, May 9, 2011

  

  Local mobile ad network xAD has announced two new hires, as the company expands its executive team. Babak Dehnad is joining as vice president of global human resources, while Steve McCarthy is the firm's new chief financial officer.

• Local Mobile Ad Network xAD Hits 2 Billion Ads Served, Hires CFO

  Tech Crunch, May 5, 2011

  

  Local mobile advertising network xAD has hit an important milestone today—2 billion ads served. After serving one billion ads in the first 18 months since launch, xAD doubled this in the past 4 months, serving another one billion ads since January. The company is also bringing on a new CFO.

• xAD: Over 2 Billion Ads Served, Not Far from Google

  Screenwerk, May 5, 2011

  

  Local-mobile search network xAD put out a release about the hiring of a new CFO.

• xAD: 2 Billion Served (Ads, That Is)

  BIA Kelsey, May 5, 2011

  

  xAD is becoming quite the contender in the emerging crop of mobile local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers and advertisers to place ads that have local relevance and targeting parameters.