voodoovox Press Coverage

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• Dialing IN To Dial UP Your Hispanic Engagement

  Media Post Publications, November 13, 2008

  

  As Hispanic marketers, we still want to try new things, even as marketing budgets tighten in 2009. While some brands are already spending six figures on In-Call Media campaigns, it's easy to get started for as little as $20,000. There are several companies who are active in the space including VoodooVox, IDT, and Epana, each offering a different audience and a slightly different offering.

• Dialing IN To Dial UP Your Hispanic Engagement

  Hispanic Trending, November 13, 2008

  

  1. Start with a Pilot - While some brands are already spending six figures on In-Call Media campaigns, it's easy to get started for as little as $20,000. There are several companies who are active in the space including VoodooVox, IDT, and Epana, each offering a different audience and a slightly different offering.

• Johnson & Johnson breaks multichannel mobile campaign

  Mobile Marketer, November 10, 2008

  

  Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sitesFor the deployment of the audio ads, both brands tapped the VoodooVox In-Call Network, which functions just like traditional online banner networks, except that rather than integrating into Web sites, its publishers are high-call-volume companies.

• VoodooVox Helps Chevy, J&J with Mobile Campaigns

  Media Bistro, November 10, 2008

  

  The VoodooVox In-Call Network played a major part in recent mobile marketing campaigns for Johnson & Johnson and Chevrolet, Mobile Marketer reports.
  
  

• VoodooVox: We're the DoubleClick of Voice 2.0

  Adotas, August 14, 2008

  

  Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company's in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic.

• KBFM Uses Radio Voodoo for Listener Info During Hurricane Dolly

  Radio Magazine, July 31, 2008

  

  As Hurricane Dolly wreaked havoc on southern Texas, local listeners were able to turn to Clear Channel station KBFM for real-time reporting, storm tracking and emergency information. Using Voodoo Vox's Radio Voodoo technology, listeners called the station's established toll-free phone number to get the most timely information fed remotely from local news sources.

• Tuesday July 29, 2008 Edition

  Radio Daily News, July 29, 2008

  

  Last week tropical cyclone Dolly wreaked havoc on southern Texas, causing over $1.5B in damage but Texas listeners turned to local radio station KBFM for real-time reporting, storm tracking, and emergency information.

• IDT and VoodooVox Collaborate for New Calling Card Service

  TMCnet, July 18, 2008

  

  VoodooVox and Integrated Device Technology (News - Alert) (IDT) will be working together to provide a new service to calling card users.

• IDT and VoodooVox Join Forces

  The Prepaid Press, July 17, 2008

  

  IDT Corporation (NYSE: IDT, IDT.C) announced that it is collaborating with VoodooVox to offer personalized services on IDT's distribution partner, Union Telecard Alliance products.

• Advertisers Get Creative

  MSNBC, July 17, 2008

  

  Savvy consumers are forcing marketers to step up their game when it comes to advertising

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