Twistbox Entertainment and Latin World Entertainment Announce Deal to Develop Premium and Ad-Supported Mobile Entertainment for U.S. Hispanic and Latin American Audiences
September 13, 2006
LOS ANGELES--(BUSINESS WIRE)--Sept. 13, 2006--Latin World Entertainment and Twistbox Entertainment, Inc.(TM) are announcing a global deal to develop world-class mobile entertainment for the Hispanic community in North America and Latin America with initial launches to include: United States, Mexico, Brazil, Columbia, Argentina, Chile, Venezuela and Peru. Mobile services will include premium content, advertising-supported programming, games and community applications, which integrate Latin World Entertainment's consumer brands and celebrities.
Newly re-branded Twistbox Entertainment, Inc.(TM) already distributes mobile programming via WAP portals, SMS campaigns, mobile TV channels and games to over 40 countries including Mexico, Brazil, Columbia, Argentina, Chile and Peru. The combined companies will bring the next generation of mobile entertainment to Hispanic and Latin American markets. Celebrity, fashion and glamour propositions will include sponsored programming, premium SMS campaigns and mobile.
"With clients such as Editorial Televisa that publish leading magazines, such as Cosmopolitan en Espanol, Vanidades and Maxim en Espanol, to the hottest celebrities on TV that include Sofia Vergara and Danna Garcia, Latin World Entertainment represents the leading brands and talent in the Latino community," says Twistbox CEO Ian Aaron. "Our partnership will extend LWE's existing on-line initiatives to mobile and bring compelling programming that includes premium SMS campaigns, mobile TV, games and community applications to operators in the U.S., Latin America and Spain."
Luis Balaguer, President and CEO of Latin World Entertainment and one of the 25 Most Powerful Latinos in the United States, according to Hispanic Magazine, says, "We're committed to innovation, relevance, and quality; therefore, this mobile project with Twistbox offers us the perfect opportunity to show our capacity to drive Latinos. The prominent international background of Twistbox and our experience in management, marketing, and production focused on the Latin market, guarantees success. Together, we'll continue to make history."
"We're excited about this partnership, as there are currently between 75 and 100 million individuals in Latin America alone who have the capability on their mobile devices to access this content right now," says Twistbox Entertainment Vice President for Latin America, Gustavo de Greiff.
About Twistbox Entertainment, Inc.
Twistbox Entertainment is a global producer and publisher of mobile content. Through our exclusive licenses with industry-leading brands and direct distribution through over 90 operators, we provide an extensive portfolio of award-winning games, WAP sites and mobile TV channels to subscribers worldwide. From programming to marketing and game development to portal management, Twistbox is the total solution in mobile entertainment. For more information, please visit www.twistbox.com.
About Latin World Entertainment
Latin World Entertainment is the top entertainment company serving the U.S. Hispanic and Latin American markets. Once LWE became the number one Latino talent agency in the country, the company opened a marketing department that today serves top Hollywood studios, such as Universal and Warner Bros., and the biggest Hispanic publisher in the world, Editorial Televisa. Recently, LWE created a department to handle only endorsements, sponsorships and product placement. Clients include Cingular, Garnier-Maybelline and Colgate Palmolive. For more information, please visit www.latinwe.com.