OMMA Global
New York, New York, U.S.A.
September 21, 2009 - September 22, 2009
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Jon Vlassopulos, Chief Executive Officer
Speaker at OMMA Global
No doubt the story of the Web over the last ten years belongs to the algorithms of search giant Google, which Wired's Fred Vogelstein describes as having built a "dispassionate atlas of the online world." However, to hear Facebook CEO Mark Zuckerberg tell it, the future belongs to a more personalized, humanized Web, where our network of friends-often called the "social graph" -becomes our primary source of information. Instead of querying Google when we want to find new products, services, news and insights, Zuckerberg thinks we will turn to our social graph for recommendations, sparking a sea change in online behavior that places social media at the center of the Web experience and relegates traditional search to a secondary role.