One of the early classic USA TODAY headlines went, "Women and men: still different". A new study by online game card seller PlaySpan and research firm VGMarket finds that is true in the virtual world, too. Their survey of more than 2,000 online customers, reported by Gamasutra and VentureBeat, found that the average female buyer spends twice as much the average male on in-game loot -- $50 annually compared to $25 for men. Women spent more on virtual items, too: $55 vs. $30. Overall, about 75% of online game players have bought a virtual good using real money.

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