Industry Praise for Placecast

• "[AT&T is] the first U.S. mobile carrier to offer a large-scale, location-based mobile marketing program to consumers and advertisers."

  Time Magazine - February 28, 2011

• "ShopAlerts by AT&T" is a new service, the first of its kind launched on such a scale by a major mobile carrier in the U.S. AT&T customers in New York, L.A., Chicago, and San Francisco can opt into the service, which offers deals based on location.

  Fast Company - February 28, 2011

• “[Placecast] allows brands to reach consumers when they are most receptive to the message and when they are in close proximity to take advantage of the offer.”

  New York Times - February 28, 2011

• "The innovative ShopAlerts by AT&T service will provide consumers with valuable offers, rewards, and coupons based on their specific geographic location. "

  PR Newswire - February 28, 2011

• "ShopAlerts uses Placecast's white-label platform to send consumers location-specific marketing messages when they're near a store or brand participating in AT&T's location-based mobile marketing program. The initiative is the first time a major U.S. operator has introduced a large-scale location-based marketing program."

  Wireless Week - February 28, 2011

• "Location adds a whole dimension to the mobile marketing opportunity. It's taking the richness of the medium and delivering something unique that customers really want. I think it will be game changing for the future of mobile marketing." Shaun Gergory, Managing Director of O2 Media.

  BizReport.com - January 27, 2011

• "location-based services will be “one of the most disruptive in the next few years.'" Gartner

  Mobile Marketing Watch - November 18, 2009

• "Marketers can further capitalize on the propensity of mobile users to "impulse buy" by providing location-triggered messages or mobile broadcasts timed to coincide with rumbling stomachs."

  BizReport.com - October 20, 2009

• "A new study from 1020 Placecast and Harris Interactive found that American consumers are interested in receiving opt-in alerts from their favorite food, entertainment and consumer product brands."

  Mobile Marketer - October 19, 2009

• "Americans take their mobile phones everywhere-many even sleep with their cellphone. That makes the mobile device an ideal way for marketers to reach interested consumers with well-timed alerts."

  eMarketer - October 19, 2009

• "Consumers are more receptive than ever to receiving marketing messages via their cell phones. A whopping 30 percent of cell phone-carrying adults said they'd welcome alerts about apparel specials from retailers they choose."
  

  Retail Connections - October 15, 2009

• "This type of technology is even more impressive when one considers how many purchases consumers make on the fly."

  CNBC - October 15, 2009

• "Imagine a retailer being able to tap a customer on the shoulder as she's walking down the street and tell her that, if she keeps walking three more blocks, she can come in to the Main Street store and receive 10% off any purchase."

  Internet Retailer - September 10, 2009

• "We're just getting started in understanding that mobile-at-retail model, but any retailer that is not working hard on this problem is about to get a rude awakening."

  Media Post Publications - September 8, 2009

• "Location-based advertising is set to take off, and everyone wants a piece of the action."

  Mobile Marketing Watch - April 27, 2009

• "The time for location based advertising simply makes sense. I mean, I have realised that location is everything."

  GoMo News - April 23, 2009