Placecast Press Releases
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July 21, 2011
SANFRANCISCO – (July 21, 2011) – Location-based mobile marketing leader Placecast this week announces the release of ShopAlerts Self-Serve, a simple toolthat enables merchants to create, deliver and track redemptions of mobilepromotions. For the first time, the ShopAlerts platform will be accessible on aself-service basis for a broader range of... (read full release)
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February 28, 2011
AT&T Advanced Ad Solutions and Placecast today announced an agreement to provide ShopAlerts by AT&T, which are special offers delivered to consumers via their mobile phones when they are near a participating store or brand. The unique location-based mobile messaging service will be available for AT&T* customers in New York,... (read full release)
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October 25, 2010
San Francisco, CA - October 28, 2010 - Today, location-based services leader Placecast announces a partnership with women's specialty retailer White House Black Market (WHBM) that will allow the brand to communicate with its consumers via a new opt-in retail marketing technology called FashionAlerts. Through FashionAlerts, shoppers receive text messages from WHBM when they pass... (read full release)
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O2 launches UK's first location-based mobile marketing
October 14, 2010
Starbucks & L'Oreal first brands on board O2 today becomes the first network provider to offer large-scale location-based mobile marketing in the UK, enabling brands to deliver relevant SMS and MMS to consumers in a more targeted, engaging and effective way than ever before. Starbucks and L'Oreal are the first brands... (read full release)
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August 18, 2010
Placecast and Location Labs announce a partnership which extends the reach of Placecast's ShopAlerts service to over 180 million potential consumers in the US across the multiple carrier networks. The ability to reach up to 180 million via text is greater than the reach of any app on the market... (read full release)
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Time-Strapped Parents Take Lead in Mobile Marketing Interest According to Placecast Survey
August 12, 2010
San Francisco (PRWEB) August 12, 2010 The presence of children in their household makes mobile phone owners more likely to be interested in receiving mobile opt-in text alerts from brands, and adults in these households are generally more promotionally active, according to a May online survey conducted by Harris Interactive... (read full release)
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Tribune Media Services Partners with Placecast on MatchAPI Platform
July 9, 2010
Agreement Makes Comprehensive TMS Movie Showtimes Content Available to Mobile Application Developer Ecosystem Chicago, IL / San Francisco, CA (July 9, 2010) - Tribune Media Services (TMS), the leading provider of entertainment information, today announced a partnership with Placecast which will allow mobile application developers using the Placecast MatchAPI to... (read full release)
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July 1, 2010
Survey concludes women ages 18-34 are one of the fastest growing interest segments and that texting beats apps when it comes to valued mobile services San Francisco, CA (PRWEB) July 1, 2010 -- According to a May 2010 online survey conducted by Harris InteractiveR and commissioned by Placecast, consumer receptivity to... (read full release)
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May 28, 2010
Placecast MatchAPI gains momentum with rollout of developer portal, their powerful data management system, ubiquitous across all LBS data sets - and free (San Francisco, CA) - May 28, 2010 - Placecast is finding traction with its solution for cleaning and managing location-based data. The creators of Placecast MatchAPI announce that... (read full release)
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May 4, 2010
Placecast's ShopAlerts service chosen by the Academy as Honoree in "Best Use of GPS or Location Technology"category (San Francisco, CA) -- May 4, 2010 - Placecast, the first location-based platform designed to use digital marketing to drive consumers into physical environments, has been named a Webby Award Official Honoree. The... (read full release)