Placecast and Location Labs Partner to Deliver ShopAlerts Geo-Fence Marketing Service to over 180 Million Handsets in the US
August 18, 2010
Placecast and Location Labs announce a partnership which extends the reach of Placecast's ShopAlerts service to over 180 million potential consumers in the US across the multiple carrier networks. The ability to reach up to 180 million via text is greater than the reach of any app on the market today, reaching more than 60 percent of all US consumers.
San Francisco, CA August 18, 2010
Today, Placecast and Location Labs announced a partnership which extends the reach of Placecast's ShopAlerts service to over 180 million potential consumers in the US across the multiple carrier networks. ShopAlerts are location-triggered mobile text messages sent from brands to consumers who have opted in to the service. The ability to reach up to 180 million via text is greater than the reach of any app on the market today, reaching more than 60 percent of all US consumers.
Placecast and Location Labs have been working together on the delivery of brand campaigns for retailers like The North Face, with additional brands signing on monthly.
How ShopAlerts Works
Placecast's ShopAlerts service is a white-label mobile marketing solution. Retailers and other direct marketers deploy the technology to create their own version of the service. Consumers double opt-in to receive notifications from the brands they love through a variety of ways - including at the store, online, via text-message, mobile website, or social network (like Facebook or Twitter). Once ShopAlerts is activated, the service automatically alerts the consumer about a brand's local sales, special events, or other relevant information based on their location.
Placecast and Location Labs: Complementary Expertise
As the market leader in permission-based, scalable location-based marketing, Placecast brings to the partnership the brands, geo-fencing strategy, and location-based campaign management platform. This enables brands to deliver highly targeted ShopAlerts programs based on place and time to the largest possible number of users.
A leading provider of mobile location-based services for developers, Location Labs allows Placecast to locate phones using its Location-As-a-Service Platform. The platform offers developer partners the ability to easily incorporate the real-time location of both smartphones and feature phones. Location data is sourced from Location Labs' wireless carrier partners, and does not require the end user to download an app to a mobile phone.
Placecast CEO Alistair Goodman states, "We're excited about our partnership with Location Labs, as it enables us to bring massive reach and scale to retail brands seeking to connect with customers on most phones, without an app."
Value to Brands and Consumers
The combination of these two services - intelligent location-based targeting and robust positioning - allows brands to deliver highly targeted messages to consumers on any device based on place and time. With the ability to now reach more than 60 percent of all phones in the US, brands can quickly launch programs at scale on mobile that break through the clutter and drive foot traffic into stores. Consumers can opt-in to programs without the need to download an application, gaining access to valuable offers and services from the companies they trust.
"We are delighted to be working with Placecast to help brands and retailers incorporate location based marketing into their customer acquisition, retention and loyalty programs," said Tasso Roumeliotis, founder and CEO, Location Labs. "We believe that with our partnered solutions these companies are well positioned to make the most of the mobile marketing opportunity."
ShopAlerts video:
http://www.youtube.com/watch?v=4PRCJHNMW9A&feature=player_embedded
For more about Placecast's ShopAlerts: www.placecast.net/shopalerts
For more about Location Labs and their services: www.location-labs.com
About Placecast
Placecast is the first location-based platform specifically designed to use digital marketing on mobile to drive consumers into physical environments.
Placecast's ShopAlerts service has transformed the location-based industry, taking home the top prize for innovation given by the National Retail Federation knows as the 2010 RACie award, and demonstrating that mainstream brands like The North Face, SONIC, and American Eagle Outfitters are embracing location-based mobile marketing. Placecast recently launched MatchAPI, a tool that enables providers and developers to refer to a location in any number of ways and validate that those references resolve to one true location on the planet. The company recently raised $8 million in Series B funding from Quatrex Capital and existing investors ONSET Ventures and Voyager Capital.
About Location Labs
Location Labs is the leader in Location-as-a-Service for mobile application developers.
The company's location based services Platform helps developers leverage location information to help create intelligent location aware applications. The company's Platform supports both smart phones as well over 180MM other non- smart phones on the market today. Location Labs has strategic partnerships with AT&T, Sprint-Nextel, T-Mobile, Qualcomm, Intel, as well as a number of other global partners. The company has raised $26MM in venture financing, from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, British Telecom and Mitsui Ventures. Location Labs was formerly operating as WaveMarket, Inc.
More information: http://www.location-labs.com
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