Placecast Press Coverage
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Geo-fencing makes targeted text offers possible
Retail Customer Experience, December 5, 2011
Consumers who visit any of the 27 open-air malls owned by DDR, a commercial real estate company, can receive text messages offering deals from the retailers in each of those locations.
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New York Times, December 4, 2011
With the holiday shopping season in full swing, retailers are trying everything to get consumers into stores. Now consumers who visit any of the 27 open-air malls owned by DDR, the commercial real estate company, will be able to receive text messages offering deals from any one of the hundreds of retailers in each of those malls.
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How push notifications could help mobile strategy
BizReport.com, November 29, 2011
The rapid adoption of tablets, smartphones and e-readers have increased the need for mobile content; along with that content comes more opportunities for mobile advertising. From apps to streaming content, audio and mobile display ads, brands may find even more opportunities to engage with shoppers.
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Telefonica’s O2 Expands Placecast-Powered Location-Based Ads To Ireland
Paid Content.org, November 29, 2011
Carriers may have missed the boat with some of the bigger innovations in mobile content in the last few years—such as app stores, where companies like Apple (NSDQ: AAPL) currently dominate not only the storefronts but the billing behind the services—yet they are still demonstrating some tenacity and advances in other areas like mobile marketing. O2, the pan-European mobile operator owned by Telefonica (NYSE: TEF), is today expanding its O2 More location-based mobile marketing service, first launched in the UK, to its Irish operation.
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O2 launches proximity marketing service in Ireland
Mobile Entertainment Magazine, November 29, 2011
Placecast to power opt-in service around local deals and discounts.
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O2 Launches Location-Based Text Campaigns in Ireland
GPS News, November 29, 2011
After a successful implementation of location-based marketing text messages in the United Kingdom where 6 million mobile subscribers have been opted in, O2 is launching this service in Ireland.
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How to Get Started with Location-Based Marketing
Entrepreneur, October 28, 2011
If using a GPS-enabled device can prevent you from getting lost, just think what it can do for your marketing messages.
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4 lessons for hyperlocal media from inaugural Street Fight Summit
Poynter Online, October 27, 2011
Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit in New York City Oct. 25 and 26. Over two days, the summit’s 60 presenters and panelists analyzed their adventures in the trenches of hyperlocal media. Some panels addressed the evolution of daily deals and the looming impact of location-based services. Other sessions focused on the economics of local publishing and lessons learned by successful and failed independent journalism ventures.
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FROM THE AUG. 1 ISSUE: WHAT’S NEXT FOR LOCAL MARKETING IN CANADA
, July 29, 2011
Geo-local marketing options will continue to grow and diversify, giving small businesses more opportunities to improve sales—and more headaches trying to figure it all out. Here’s where to stake your claim in the coming months.
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Google+ Could Become Self-Service Opportunity For Advertisers
MediaPost, July 25, 2011
A self-service advertising model gave businesses a means to advertise across the Web through AdWords, and publishers the tools to serve up ads on their sites through AdSense. Then came display ads across the Google network, and daily deals with Google Offers.