Placecast Press Coverage
-
Classic Guide to Mobile Advertising
Mobile Marketer, January 1, 2012
In digital marketing, context has played a pivotal role in both how ad media is purchased and also how dynamic creative messages are created and delivered.
-
Malls Send Geo-fencing Texts to Lure Shoppers to Stores
Mashable, December 16, 2011
Retailers aren’t the only ones pulling out the stops this year to lure more foot traffic into stores – shopping centers nationwide are doing the same by embracing geo-fencing technology.
-
Mobile Text Marketing Can Still Appeal, But Better Add Some Pizazz
Marketing Vox, December 7, 2011
Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
-
DDR Corp. launches mobile marketing service ValuText
Crain's Cleveland, December 6, 2011
Jumping on the mobile bandwagon, DDR Corp. has launched a cell phone-based marketing program at 27 shopping centers, including properties in Aurora, Macedonia and Solon.
-
Shopping Center Owner DDR Uses Location-Based Texts to Drive Customer Loyalty
GPS Business , December 6, 2011
Shopping center landloard DDR Corp. (NYSE: DDR) yesterday announced the launch of ValuText, a location-based, mobile marketing service designed to drive sales at 27 of its open air shopping centers.
-
DDR launches ValuText local offers service
Mobile Entertainment Magazine, December 6, 2011
Shopping mall group partners with Placecast to sends SMS offers to opted-in consumers when they enter a 'geofenced' area.
-
DDR and Placecast Launch ValuText
Mobile Marketing Magazine, December 6, 2011
US mall operator DDR is launching ValuText, a location-based mobile offers program for its retail centres across the country. ValuText sends retailers' offers via SMS to opted-in shoppers once they enter a predefined space, powered by Placecast's geo-fence technology.
-
DDR Corp. launches text-message deals for shoppers, retailers in Aurora, Macedonia and Solon
Cleveland.com, December 5, 2011
BEACHWOOD, Ohio -- Jumping on the mobile bandwagon, DDR Corp. has launched a cell phone-based marketing program at 27 shopping centers, including properties in Aurora, Macedonia and Solon.
-
Geo-fencing makes targeted text offers possible
Retail Customer Experience, December 5, 2011
Consumers who visit any of the 27 open-air malls owned by DDR, a commercial real estate company, can receive text messages offering deals from the retailers in each of those locations.
-
New York Times, December 4, 2011
With the holiday shopping season in full swing, retailers are trying everything to get consumers into stores. Now consumers who visit any of the 27 open-air malls owned by DDR, the commercial real estate company, will be able to receive text messages offering deals from any one of the hundreds of retailers in each of those malls.