Placecast Media Center
Company Overview
Placecast is the first location-based platform specifically designed to use mobile marketing to drive consumers into physical environments. Comprised of a team of experts in digital marketing, mobile solutions and location technology, Placecast offers ShopAlerts as a white-label service for retailers and operators, and also licenses the Placecast Platform technology for the delivery of other types of location-based services. The ShopAlerts™ geofence marketing service has transformed the mobile industry: brands such as The North Face, L’Oreal, Starbucks and Chicos are all delivering location-based mobile offers to customers near their stores on any mobile phone. Operators like O2 in the UK deploy the company’s service and have enrolled subscribers in their location-based marketing program, opening new sources of revenue and reducing churn. The ShopAlerts service received significant recognition in 2010, taking home the prize for innovation given by the National Retail Federation as well as honorable mentions at the Mobile World Congress, Webby’s and CTIA. The company is backed by Quatrex Capital, ONSET Ventures and Voyager Capital.
Visit Placecast on the web at http://placecast.net
Industry Praise for Placecast
Recent Coverage
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Classic Guide to Mobile Advertising
Mobile Marketer, January 1, 2012
In digital marketing, context has played a pivotal role in both how ad media is purchased and also how dynamic creative messages are created and delivered.
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Malls Send Geo-fencing Texts to Lure Shoppers to Stores
Mashable, December 16, 2011
Retailers aren’t the only ones pulling out the stops this year to lure more foot traffic into stores – shopping centers nationwide are doing the same by embracing geo-fencing technology.
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Mobile Text Marketing Can Still Appeal, But Better Add Some Pizazz
Marketing Vox, December 7, 2011
Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
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DDR launches ValuText local offers service
Mobile Entertainment Magazine, December 6, 2011
Shopping mall group partners with Placecast to sends SMS offers to opted-in consumers when they enter a 'geofenced' area.
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DDR and Placecast Launch ValuText
Mobile Marketing Magazine, December 6, 2011
US mall operator DDR is launching ValuText, a location-based mobile offers program for its retail centres across the country. ValuText sends retailers' offers via SMS to opted-in shoppers once they enter a predefined space, powered by Placecast's geo-fence technology.