SportsTech Summit
New York, New York, U.S.A.
January 24, 2007
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Rishi Agrawal, Vice President of External Relations
Speaker at SportsTech Summit
Multi-Platform Sports for Gen X and Y
Learn to develop a strategy to retain viewers and generate revenue from delivery of sports across multiple platforms. Focus on the new competition for dollars with cutting edge strategies to win viewers and deliver sports news. Identify new business opportunities for broadcasters, franchises, brands, sponsors, advertisers, agencies, broadband, mobile and technology vendors. How will new digital technologies impact the viewing of sports? How can sports properties generate revenue through broadband and wireless content distribution? What are new advertising models from online, iTV, videogames, mobile TV, podcasting and other interactive technologies? What are successful case studies of advertisers and sponsors creating cross platform campaigns? Plus, an insider?s view of broadcasters preparing for multiplatform coverage for the 2008 Olympics