IPSH Press Coverage
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MOBILE DURING THE SUPER BOWL WAS MINOR
MOpocket, February 7, 2007
Thank god football season is over!! Why? Because I HATE the sport and also because it means baseball is around the corner! Anyway, I am in the minority on that one. Over the last 20 or so years viewer-ship has skyrocketed and the Super Bowl has become much more than just the big game; it is also a chance for advertisements to shine.
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ipsh! teams with Bud, Pizza Hut for Super Bowl ads
Fierce Mobile Content, February 6, 2007
Mobile marketing agency ipsh! announced partnerships with Anheuser-Busch and Pizza Hut to integrate its mobile technologies into the companies' respective Super Bowl advertisements
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Marketers Turn to Mobile to Stretch Their Super Bowl Buys
Advertising Age, February 6, 2007
A-B, Pizza Hut Emerald Nuts Prolong Engagement With Text Messages, Ringtones
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Pizza Hut, Bud Tie Super Bowl Ads to Cell Phones
Marketing Vox, February 5, 2007
Pizza Hut, Bud Tie Super Bowl Ads to Cell Phones
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Bud, Pizza Hut Tie Super Bowl Ads to Cell Phones
Spotlight, February 5, 2007
Budweiser and Pizza Hut have expanded the effectiveness of their Super Bowl ads by developing a mobile aspect of the campaign, writes MediaBuyerPlanner.
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Study concludes consumers more open to participating in mobile marketing campaigns
Mobile Marketing Association, February 2, 2007
Study Shows Youth Market Among the Highest to Participate in Mobile Marketing Campaigns
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Study Concludes Consumers More Open to Participating in Mobile Marketing Campaigns
Prime News Wire, February 2, 2007
BOULDER, Colo., Feb. 2, 2007 (PRIME NEWSWIRE) (PRIMEZONE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today reported key findings of its annual attitude and usage study on mobile marketing effectiveness.
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Super Bowl: Bud, Pizza Hut Ads Go Mobile
Branding Unbound, February 1, 2007
This Super Bowl Sunday, that call to Pizza Hut might not (just) be for pizza.
Pizza Hut and Anheuser-Busch's Budweiser brand are adding mobile components to their Super Bowl ads this year. -
Super Bowl: Bud, Pizza Hut Ads Go Mobile
Branding Unbound, February 1, 2007
Working with San Francisco-based mobile marketing firm ipsh, Budweiser has created a real-time voting promotion for fans who register at www.budweiser.com.
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Pizza Hut, Bud Tie Super Bowl Ads to Cell Phones
Media Buyer Planner, January 31, 2007
Budweiser, working with mobile marketing firm ipsh, has created a real-time voting promotion for fans who register at www.budweiser.com