Greystripe Press Coverage
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FirstNews Briefs for April 26, 2011
Wireless Week, April 26, 2011
Online marketing company ValueClick has acquired mobile ad network Greystripe for $70 million in cash. Greystripe's management team and employee base have been retained by ValueClick, and the business will be run as a wholly owned subsidiary within ValueClick Media.
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Greystripe acquired by online marketing specialist ValueClick for $70 million
Pocket Gamer, April 26, 2011
Mobile advertising network Greystripe has been acquired by online marketing firm ValueClick for $70 million, the two parties have revealed.
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The Daily Start-Up: Google’s Ex-China Chief Goes Full Android
Wall Street Journal, April 26, 2011
ValueClick Inc. has acquired mobile advertising network Greystripe Inc. for $70 million in cash, a modest exit for investors compared to the bigger acquisitions by Google Inc. and Apple Inc. for start-ups in the mobile advertising space. Google paid $750 million for AdMob Inc. in 2009, while Apple reportedly paid around $275 million for Quattro Wireless Inc. last year. San Francisco-based Greystripe raised about $18 million from investors including Disney’s Steamboat Ventures.
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ValueClick buys Greystripe mobile ad firm for $70M
Bloomberg, April 25, 2011
Online marketing company ValueClick Inc. said Monday that it had paid about $70 in cash for Greystripe Inc., which operates a network for mobile advertising.
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Mobile motors: consumers use smartphones to buy cars
GoMo News, April 8, 2011
Independent mobile advertising network Greystripe has just announced that a huge majority of smartphone owners will use their devices to help them both find and buy a new car. Android and iOS users looking to pick up a new set of wheels, whether second hand or straight out of the factory, intend to use their devices during the process.
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Giveaway: Win a 16GB WiFi iPad 2 from IntoMobile and Greystripe [Update]
Into Mobile, April 8, 2011
Hello again, dear readers. No, you’re not experiencing a case of déjà vu. We’re holding another fantastic giveaway this week with ANOTHER 16GB WiFi iPad 2 in either black or white to give away in case you weren’t the lucky winner of our previous giveaway. Trust me when we say the iPad 2 is one awesome tablet, but you probably already know that from reading our review.
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Drive Time: The Connection Between Smartphones And Cars
MocoNews, April 7, 2011
Toyota recently tried, and then quickly recalled, one experiment to target smartphone users—a new iPhone theme and ad campaign distributed through the leading jailbreak app store, Cydia—which was canned when Toyota ran into trouble with Apple (NSDQ: AAPL). While that may have proven to be something of a marketing fail, it seems that Toyota is at least barking up the right tree, according to a new study from the mobile ad network Greystripe.
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Have Phone, Will Travel (By Car)
Wireless Week, April 7, 2011
You've heard of the connected car, but how about using your smartphone to buy a car? According to a study sponsored by Greystripe, more than a quarter of iPhone, iPod touch and Android users plan to buy a car in the next year, and 78 percent will use their mobile device to facilitate the process.
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The connection between smartphone users and auto consumers
BizReport.com, April 7, 2011
One more reason for automotive advertisers to enter or increase their presence in mobile. According to a new study from Greystripe, about 78% of consumers who plan to buy a car in the next year will use their smartphone or smartdevice to conduct auto research. With consumers already planning to use mobile for research, it makes sense for auto-makers to be in the space as well.
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US Car Brands Targeting Smartphone Users
Mobile Marketing Magazine, April 7, 2011
More than a quarter of iPhone, iPod touch, and Android users in the US plan to buy a car in the next year - and 78 per cent will use their mobile device to help them, according to a new study carried out by US mobile ad netywork, Greystripe. The data was collected from users on the company's network of touch devices during a three-month period spanning November 2010 - February 2011.