Greystripe Press Coverage
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iAd Effect Gives Apple's Mobile Ad Rivals a Boost
ClickZ News, July 26, 2010
Rich media mobile ad network Greystripe says it has been selling its inventory more successfully since the announcement of the iAd in April, with advertisers taking increased interest in the medium following the hype the product has enjoyed. Michael Chang, Greystripe CEO, says his firm has sold out its inventory to premium campaigns every month since the iAd was announced, compared with a fill rate of around 50 percent with premium campaigns for the majority of 2009. "[It's] indicative of the increasing interest in immersive mobile advertising from both brands and consumers," Chang said.
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iAds aren't the only immersive mobile option
IMedia Connection, July 26, 2010
That said, iAds aren't the only player in the rich media mobile game. In fact, Greystripe reports that its rich media mobile ad units, known as "immersion ads," have been delivering significant lifts in awareness and purchase intent for top brands.
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Where are all the iAd campaigns?
Mobile Marketer, July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
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Where are all the iAd campaigns?
Mobile Marketer, July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
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Greystripe Sells Out Mobile Advertising Inventory For Third Consecutive Month
Mobile Marketing Watch, July 22, 2010
For the third consecutive month since Apple announced iAds, Greystripe has sold out of its similar rich-media mobile ad inventory, according to a press release issued this morning.
Over the same three-month span, Greystripe?s advertising inventory from applications on iPhone and Android devices has more than doubled- proving increased interest in cross-platform, interactive, rich media mobile advertising across the board.In addition, Greystripe is reporting over 99% fill rates, indicating -
Media Bistro, July 22, 2010
Thanks to iAds, mobile ad network Greystripe sold out its advertising inventory in June.
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Their success with iAds have sold out their advertising inventory
Examiner.com, July 22, 2010
Greystripe, the leading independent mobile ad network, sold out its advertising inventory in June. This is the third consecutive sold-out month for Greystripe since Apple announced their entrance into the mobile advertising market with iAds in April. Over the same three-month span, Greystripe?s advertising inventory from applications on iPhone and Android more than doubled. Greystripe?s success highlights increasing interest in cross-platform, interactive, rich media mobile advertising for brands.
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Mobile Banners Beat Standard Online Ads in Clicks and Conversions
eMarketer, July 20, 2010
Mobile ad network Greystripe has rolled out ads that work similar to iAds to provide a more immersive experience than static advertisements. Within the auto industry, Greystripe noted that immersive mobile ads from Buick performed about four times better than static mobile ads in terms of clickthrough rates.
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Buick spots 35% increased purchase intent from immersion ads
BizReport.com, July 19, 2010
While much advertiser attention has been focused on Apple's new iAd, a similar release from Greystripe is also showing great promise for branded advertisers. The recently released Immersion Ad units give marketers the ability to use several different types of ads and creative platforms to engage consumers.
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Buick boosts purchase intent with immersion ads
Mobile Marketer, July 16, 2010
The automotive company (Buick) partnered with Greystripe for the campaign to increase awareness and purchase intent for its Buick LaCrosse vehicle. There was a 21 percent lift in total awareness.