Greystripe Media Center

Company Overview

Greystripe is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.  

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  • FirstNews Briefs for April 26, 2011

    Wireless Week, April 26, 2011

    Online marketing company ValueClick has acquired mobile ad network Greystripe for $70 million in cash. Greystripe's management team and employee base have been retained by ValueClick, and the business will be run as a wholly owned subsidiary within ValueClick Media.

  • Greystripe acquired by online marketing specialist ValueClick for $70 million

    Pocket Gamer, April 26, 2011

    Mobile advertising network Greystripe has been acquired by online marketing firm ValueClick for $70 million, the two parties have revealed.

  • The Daily Start-Up: Google’s Ex-China Chief Goes Full Android

    Wall Street Journal, April 26, 2011

    ValueClick Inc. has acquired mobile advertising network Greystripe Inc. for $70 million in cash, a modest exit for investors compared to the bigger acquisitions by Google Inc. and Apple Inc. for start-ups in the mobile advertising space. Google paid $750 million for AdMob Inc. in 2009, while Apple reportedly paid around $275 million for Quattro Wireless Inc. last year. San Francisco-based Greystripe raised about $18 million from investors including Disney’s Steamboat Ventures.

  • ValueClick buys Greystripe mobile ad firm for $70M

    Bloomberg, April 25, 2011

    Online marketing company ValueClick Inc. said Monday that it had paid about $70 in cash for Greystripe Inc., which operates a network for mobile advertising.

  • Giveaway: Win a 16GB WiFi iPad 2 from IntoMobile and Greystripe [Update]

    Into Mobile, April 8, 2011

    Hello again, dear readers. No, you’re not experiencing a case of déjà vu. We’re holding another fantastic giveaway this week with ANOTHER 16GB WiFi iPad 2 in either black or white to give away in case you weren’t the lucky winner of our previous giveaway. Trust me when we say the iPad 2 is one awesome tablet, but you probably already know that from reading our review.