Welcome to the VSC Consulting PR Dashboard and Media Center
July 11, 2006
The software allows VSC Clients to analyze media coverage and other PR information in real-time.Clients cannow get feedback on the effectiveness of PR campaigns, and early intelligence on trends unfolding in the press.
This public relations software integrates powerful contact management features with essential PR functions like news management, activities and project management, collateral management, analysis, and online newsrooms.
PR Dashboard featuers:
- Media Reporting Analytics integrated into the suite analyze data sets and graphical reports in order to better provide VSC clients with an accurate assessment of corporate communications efforts.
- The system allows tracking of corporate communications as a quantifiable business results and tangible ROI.
- Tonality algorithms track overall media perceptions of client campaigns online and offline.The software analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns, and early intelligence on trends unfolding in the press.
- A dynamic engine compares search placements out of keywords to determine correlations between campaign and public press mentions.
- The PR Dashboard helps programs determine which PR programs delivered the most positive coverage.
Embedded business logic algorithms provide clients better insight into the value of media coverage in quantifiable business matrixes.
For a detailed tour of the system - please contact us.